I help businesses turn paid ads into predictable growth systems.

I'm Sheron Kumar, a performance marketing consultant. I work on Meta Ads, Google Ads, landing pages, tracking, and analytics so your spend brings in better leads and customers.

Available for projects
Portrait of Sheron Kumar, performance marketing consultant
The real issue

Most ad problems are not just ad problems.

When campaigns do not work, most people immediately blame the platform, the audience, or the budget. But in most cases, the real issue is deeper.

  • The offer is unclear.
  • The landing page does not match the ad.
  • The lead form collects the wrong people.
  • The tracking is broken.
  • The creatives are not tested properly.
  • The sales team does not send feedback.
  • The reports show numbers but not decisions.

That is why I treat performance marketing as a whole system, not just an ad account.

Selected work

A quick look at the kind of work I do.

From campaign strategy to landing pages, tracking, analytics, and creative testing, my work focuses on building the full system around paid growth.

01
Campaign Strategy

Meta Ads and Google Ads campaign structures built around lead quality, intent, and conversion tracking.

02
Landing Pages

Conversion-focused landing pages designed to turn paid traffic into enquiries, calls, or purchases.

03
Tracking & Analytics

GA4, GTM, Meta Pixel, Google Ads conversions, and reporting dashboards for clearer performance decisions.

04
Creative Testing

Ad angles, hooks, static creatives, videos, and carousel concepts tested to identify what drives performance.

05
D2C / E-commerce Growth

Shopify-focused performance marketing support across paid ads, product funnels, tracking, and reporting.

Brands & Clients

Trusted by 50+ brands across industries.

₹2Cr+ in managed ad spend. ₹10Cr+ in client revenue generated.

Turbotap (Own Brand)
Meta AdsGoogle AdsFinance
Kerala
Elscore Academy
Meta AdsEducation
Kerala & UAE
Elscore Tuitions
Meta AdsEducation
Kerala & UAE
Rajagiri (RCSS) (RASAP)
Meta AdsEducation
Kerala
EVM Motors (Nissan, Skoda, MG, Citroen, Volkswagen)
Meta AdsAutomotive
Kerala
UrbanSky Business Centre
Google AdsReal Estate
UAE
Avion Aviation Academy
Meta AdsEducation
Kerala

A selection of clients. Full portfolio available on request.

Certifications

Certified expertise across the ad platforms that drive your growth.

Meta Business Partner
Certified Partner
Google Partner
Certified Partner
Meta Performance Marketer
Blueprint Certified
Google Search Expert
Search Ads Certified
PMax Expert
Performance Max Certified
Shopping Campaign Expert
Google Shopping Certified
Services

Support based on where your growth system is leaking.

For Lead Generation Businesses

Campaigns designed for enquiry quality, not just lead volume.

  • Meta Ads
  • Google Ads
  • Landing pages
  • Lead form strategy
  • Conversion tracking
  • Lead quality feedback
  • Reporting
For D2C / E-commerce Brands

Understand what is driving sales, what is wasting spend, and what needs to be tested next.

  • Meta Ads
  • Google Ads
  • Shopify tracking
  • Creative testing
  • Product funnel analysis
  • ROAS reporting
  • Scaling strategy
For Businesses With Broken Tracking

Clean up your conversion visibility so you can make better decisions.

  • GA4
  • GTM
  • Meta Pixel
  • Google Ads conversions
  • WhatsApp click tracking
  • Form tracking
  • Looker Studio reports
For Teams That Need Performance Direction

Help your internal team make better paid media decisions.

  • Campaign audits
  • Strategy calls
  • Testing roadmap
  • Landing page feedback
  • Analytics review
  • Optimization direction
Process

A simple process built around clarity before scale.

01
Diagnose

I look at your business model, offer, campaigns, landing pages, tracking, creatives, and reporting.

02
Find the Leak

I identify where the system is breaking · traffic quality, landing page, lead quality, tracking, offer, or follow-up.

03
Build the Plan

I create a performance roadmap based on what needs to be fixed first.

04
Test

We test campaigns, creatives, keywords, landing page angles, and audience signals.

05
Optimize

I use campaign data, lead quality feedback, and conversion insights to improve performance.

06
Scale

Once the system has enough clarity, we scale what is working.

Industries

Businesses I work with

Categories where I have run campaigns and know what moves the needle.

IndustryTypical focus
Interior DesignLead gen for design enquiries
Dental ClinicLocal patient acquisition
Skin ClinicConsultation bookings
HospitalSpecialty and OPD enquiries
Local BusinessCalls, walk-ins, footfall
EdTechCourse and demo signups
Financial ServicesQualified lead generation
Real EstateSite visits and project enquiries
D2C / E-commerceROAS and revenue growth
B2B ServicesSales qualified leads
Coaching & ConsultingWebinar and call bookings
Agency SupportWhite-label media buying
About

I'm not here to just run ads. I'm here to build the system that makes ads work.

I'm Sheron Kumar, a performance marketing consultant based in Kerala, India. I help businesses improve paid acquisition through Meta Ads, Google Ads, landing pages, tracking, analytics, creative testing, and conversion strategy.

My work is built around one belief:

Paid ads only work properly when the system around them is strong.

That means the offer, campaign structure, creative testing, landing page, conversion tracking, lead quality feedback, and reporting all need to work together.

So instead of only asking, "How do we get more clicks?" I focus on better questions:

  • Are we attracting the right people?
  • Is the landing page converting?
  • Are the leads qualified?
  • Is tracking accurate?
  • Which creative angle is working?
  • What should we test next?
  • Can this be scaled without wasting money?
Sheron Kumar
Fit check

This works best when you want performance, not just activity.

This is for you if
  • You want better lead quality.
  • You want proper tracking.
  • You want clearer campaign decisions.
  • You want landing pages that support ads.
  • You want to test creatives properly.
  • You want reports that explain what to do next.
  • You want someone who thinks beyond campaign setup.
This is not for you if
  • ·You only want the cheapest person to run ads.
  • ·You do not want to track results properly.
  • ·You are not willing to test offers, creatives, or landing pages.
  • ·You expect paid ads to fix a weak business model instantly.
  • ·You only care about lead volume, not lead quality.
Portfolio

See the work, results, and case studies in detail.

A deeper look at campaigns I have built, performance systems I have run, and outcomes I have delivered across industries.

FAQ

Answers to the questions I get asked most.

If something is not covered here, just reach out. I'll give you a straight answer.

Why should I work with you instead of an agency?+

Most agencies try to do everything. Social media, branding, SEO, reels, websites, ads, and whatever else the client asks for.

I don't work like that. My focus is performance marketing. That means Meta Ads, Google Ads, landing pages, tracking, creatives, reporting, and improving conversions.

So the work is not about keeping your brand "active" online. It is about one simple question: How do we turn your ad spend into better leads, better sales, and real business growth?

Can you guarantee results?+

I won't blindly guarantee results without understanding your business first. Your results depend on your offer, pricing, market, sales process, website, landing page, tracking, creatives, and follow-up.

What I can promise is a proper performance system. That includes clear strategy, campaign setup, tracking, creative testing, reporting, optimization, and honest feedback.

If I feel your offer, funnel, or budget is not ready for ads, I'll tell you before you waste money.

We have tried ads before and it didn't work. Why will this be different?+

A lot of businesses say this. But most of the time, ads didn't fail because the platform was bad. They failed because the system around the ads was weak.

Maybe the landing page was not clear. Maybe the offer was not strong enough. Maybe the targeting was too broad. Maybe the leads were not qualified. Maybe tracking was broken. Maybe the sales team followed up too late. Maybe nobody tested enough creatives.

I don't look at ads alone. I look at the full journey from click to enquiry, and from enquiry to customer. That is usually where the real problem is.

Do you only run Meta Ads and Google Ads?+

Meta Ads and Google Ads are my core focus because they are usually the most important paid channels for lead generation and sales.

But running ads is only one part of the work. Depending on the business, I also help with landing pages, tracking, creative testing, CRO inputs, reporting, Shopify performance inputs, and lead quality improvement.

The goal is not just to launch campaigns. The goal is to build a system that can improve and scale.

Will you just set up campaigns and leave them running?+

No. That is not performance marketing. The real work starts after the campaign goes live.

I look at what is getting attention, what is converting, what is wasting money, which creatives are getting tired, which campaigns need more budget, and which ones need to be stopped.

Good ad accounts are not managed by guesswork. They are managed by reading the data and making the next right move.

How do I know you care about lead quality, not just lead quantity?+

Because cheap leads don't always mean good leads. A campaign can generate 500 leads and still fail if those leads are not serious, not qualified, or not ready to buy.

That is why I focus on lead quality from the start. This can include better targeting, stronger copy, better form questions, landing page filtering, conversion tracking, and sales feedback.

The goal is not to get the lowest cost per lead. The goal is to get leads your business can actually convert.

Can you help if we already have campaigns running?+

Yes. In many cases, it is better to improve what already exists instead of starting from zero.

I can review your campaign structure, creatives, landing page, tracking, keywords, budget split, lead quality, and reporting. Then I'll identify what needs to be fixed, scaled, paused, or rebuilt.

Sometimes a small change can improve performance. Sometimes the whole structure needs to be changed. The account will tell us what is wrong if we read it properly.

Do I need a landing page, or can we use lead forms?+

It depends on what you are selling. Lead forms can work well when you need speed and volume. Landing pages are usually better when your offer needs more explanation, trust, proof, or qualification.

For higher-ticket services, real estate, education, finance, B2B, and premium offers, a landing page often gives better control over lead quality.

There is no one-size-fits-all answer. The right choice depends on your offer, audience, budget, and sales process.

What makes your approach different?+

I don't treat ads like a media buying task. I treat performance marketing like a full growth system.

That means looking at the offer, message, creative, campaign, landing page, tracking, reporting, and sales feedback together. Because your ad account is only one part of the result.

If the message is weak, people won't click. If the landing page is confusing, people won't convert. If tracking is broken, you won't know what is working. If follow-up is slow, good leads will go cold. Everything has to work together.

Can you work with small businesses?+

Yes, if the business is serious about growth. Paid ads need budget, patience, speed, and proper follow-up.

If the budget is too low or the business is not ready to handle leads properly, ads can become frustrating. I'm upfront about that.

I would rather tell you what needs to be fixed first than push you into ads when the timing is wrong.

How much ad budget do I need?+

There is no fixed number for every business. It depends on your industry, location, competition, ticket size, offer, and goals.

But your budget should be enough to test properly. You need enough data to understand which creative works, which audience responds, which keyword has intent, and which landing page converts.

If the budget is too small, the data becomes weak. And weak data leads to weak decisions.

Will I get reports?+

Yes. But I don't believe reports should just show impressions, clicks, and spend.

A useful report should tell you what is working, what is not working, where the money is going, which campaigns are producing better leads, and what needs to be done next.

Reporting should help you make decisions. Not just look at numbers.

How soon can I expect results?+

Some campaigns show early signs in a few days. But stable performance takes testing. The first phase is usually about finding signals.

Which message gets attention? Which audience responds? Which keyword has real intent? Which creative brings better leads? Which landing page converts better?

Once we find what works, the focus shifts to improving and scaling it. Fast results can happen. Reliable results come from proper testing.

Do you create ad creatives too?+

Yes. But I don't look at creatives as just designs. A good ad creative should stop the scroll, make the message clear, handle objections, and push the right person to take action.

Different businesses need different creative angles. Some need problem-led ads. Some need proof-led ads. Some need offer-led ads. Some need comparison ads. Some need direct response ads.

The goal is not to make ads that only look good. The goal is to make ads that get the right people to respond.

What kind of businesses do you work best with?+

I work best with businesses that want measurable growth from paid ads. This includes service businesses, education brands, real estate businesses, D2C brands, e-commerce stores, local businesses, high-ticket service providers, and brands that need better lead generation.

The best fit is a business that values testing, data, speed, and clear communication.

What if my offer or website is the real problem?+

Then I'll tell you. Ads cannot fix everything. If the offer is weak, the landing page is unclear, the pricing is confusing, or the sales process is broken, scaling ad spend will only make the problem bigger.

In that case, the first step is to fix the bottleneck. That could mean improving the landing page, changing the copy, adjusting the offer, adding proof, improving tracking, or filtering leads better.

Good performance starts with a strong foundation.

Why should I trust you with my ad spend?+

Because ad spend should not be treated casually. Every campaign should have a reason. Every test should have a purpose. Every report should lead to action. Every rupee spent should help us learn something.

My job is not to simply spend your budget. My job is to help you understand what is working, what is leaking money, and how to improve performance over time.

What is the first step?+

The first step is a simple conversation. I'll understand your business, offer, audience, current marketing, ad budget, sales process, and what you have tried before.

Then I'll tell you what makes sense. Sometimes that means running ads. Sometimes it means fixing the funnel first.

Either way, the goal is the same. To build a performance system that helps your business grow.

Want to know what is really holding back your paid ads?

The problem may not be your budget. It may be your campaign structure, offer, landing page, tracking, creative strategy, or lead quality system. Let's identify what needs to be fixed before you spend more.